Too many entrepreneurs confuse feasibility with viability—and the difference can make or break a business. Feasibility asks: Can we do this? Viability asks: Should we do this—and will it work long term?
A feasibility study focuses on whether a project is technically possible and legally permitted. It covers costs, logistics, resource availability, and regulatory barriers. On the other hand, a viability assessment digs into market demand, revenue potential, and long-term sustainability.
For example, opening a new retail store in Dubai Marina may be feasible—you can rent a space and get a license. But if the target market is oversaturated, or foot traffic doesn’t match your product, the business may not be viable.
At Strategists Consultant, we don’t just stop at feasibility. We go further—assessing whether your idea is profitable, scalable, and aligned with market needs. Our team combines market research with financial modeling to give you the full picture.
Before you invest time and capital, ask both questions: Is it feasible? Is it viable? We help you find the answers that matter.