The Role of Intangible Assets in Business Valuation Today 

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Intangible assets—like brand reputation, intellectual property, and customer relationships—play an increasingly important role in modern business valuation. In knowledge-driven economies like the UAE, these assets often represent the bulk of a company’s value. 

Traditional valuation methods focusing only on physical assets miss these critical components, leading to undervaluation. Properly assessing intangible assets requires expertise and data-driven analysis. 

At Strategists Consultant, we incorporate intangible asset valuation into our comprehensive business appraisal. This holistic approach reflects your true market value and enhances your appeal to investors and buyers. 

Recognizing and valuing intangible assets empowers UAE businesses to unlock hidden value and secure competitive advantages 

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